Market Research Analysts

Market Research Analysts typically perform the following tasks: • Prepare reports of findings, illustrating data graphically and translating complex findings into written text. • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. • Measure and assess customer and employee satisfaction. • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. • Measure the effectiveness of marketing, advertising, and communications programs and strategies. • Seek and provide information to help companies determine their position in the marketplace. • Forecast and track marketing and sales trends, analyzing collected data. • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. • Monitor industry statistics and follow trends in trade literature. • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. • Direct trained survey interviewers. • Develop and implement procedures for identifying advertising needs.