Art Directors

Art Directors typically perform the following tasks: • Work with creative directors to develop design solutions. • Present final layouts to clients for approval. • Manage own accounts and projects, working within budget and scheduling requirements. • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities. • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques. • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound. • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members. • Create custom illustrations or other graphic elements. • Attend photo shoots and printing sessions to ensure that the products needed are obtained. • Review illustrative material to determine if it conforms to standards and specifications. • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing. • Research current trends and new technology, such as printing production techniques, computer software, and design trends. • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing. • Conceptualize and help design interfaces for multimedia games, products, and devices. • Prepare detailed storyboards showing sequence and timing of story development for television production. • Negotiate with printers and estimators to determine what services will be performed.