Public Relations Specialists

Public Relations Specialists typically perform the following tasks: • Respond to requests for information from the media or designate an appropriate spokesperson or information source. • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. • Post and update content on the company's Web site and social media outlets. • Write press releases or other media communications to promote clients. • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. • Coach client representatives in effective communication with the public or with employees. • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. • Confer with production or support personnel to produce or coordinate production of advertisements or promotions. • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. • Prepare or deliver speeches to further public relations objectives. • Coordinate public responses to environmental management incidents or conflicts. • Develop marketing campaigns for environmental technologies or services. • Purchase advertising space or time as required to promote client's product or agenda.