Writers and Authors

Writers and Authors typically perform the following tasks: • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information. • Vary language and tone of messages based on product and medium. • Present drafts and ideas to clients. • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy. • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products. • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material. • Conduct research and interviews to determine which of a product's selling features should be promoted. • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. • Collaborate with other writers on specific projects. • Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews. • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material. • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher. • Follow appropriate procedures to get copyrights for completed work. • Plan project arrangements or outlines, and organize material accordingly. • Prepare works in appropriate format for publication, and send them to publishers or producers. • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers. • Work with staff to develop script, story, or advertising concepts. • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services. • Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays. • Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.