Advertising, Promotions, and Marketing Managers

Advertising, Promotions, and Marketing Managers typically perform the following tasks: • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. • Coordinate with the media to disseminate advertising. • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. • Plan and execute advertising policies and strategies for organizations. • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. • Prepare budgets and submit estimates for program costs as part of campaign plan development. • Contact organizations to explain services and facilities offered. • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. • Manage sales team, including setting goals, providing incentives, and evaluating employee performance. • Prepare and negotiate advertising and sales contracts. • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. • Train and direct workers engaged in developing and producing advertisements. • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. • Represent company at trade association meetings to promote products.