Public Relations and Fundraising Managers

Public Relations and Fundraising Managers typically perform the following tasks: • Develop strategies to encourage new or increased contributions. • Manage fundraising budgets. • Develop fundraising activity plans that maximize participation or contributions and minimize costs. • Plan and direct special events for fundraising, such as silent auctions, dances, golf events, or walks. • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds. • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new fundraising opportunities. • Compile or develop materials to submit to granting or other funding organizations. • Contact corporate representatives, government officials, or community leaders to increase awareness of organizational causes, activities, or needs. • Conduct research to identify the goals, net worth, charitable donation history, or other data related to potential donors, potential investors, or general donor markets. • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet Web pages. • Formulate policies and procedures related to fundraising programs. • Assign, supervise, and review the activities of fundraising staff. • Evaluate advertising and promotion programs for compatibility with fundraising efforts. • Design and edit promotional publications, such as brochures. • Direct activities of external agencies, establishments, or departments that develop and implement fundraising strategies and programs. • Produce films and other video products, regulate their distribution, and operate film library. • Manage stewardship activities to maintain connection with donors.