What They Do
Sales Managers typically perform the following tasks:
• Oversee regional and local sales managers and their staffs.
• Resolve customer complaints regarding sales and service.
• Monitor customer preferences to determine focus of sales efforts.
• Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
• Review operational records and reports to project sales and determine profitability.
• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
• Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
• Determine price schedules and discount rates.
• Prepare budgets and approve budget expenditures.
• Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
• Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
• Represent company at trade association meetings to promote products.
• Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
• Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping.
• Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
• Assess marketing potential of new and existing store locations, considering statistics and expenditures.
• Direct foreign sales and service outlets of an organization.
• Coach staff on sales tactics.
• Establish and monitor staff's sales goals.
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Key facts
Median: $138,060
Employment: 619,500
Growth (2024–2034):
+5.0%
Education:
Bachelor's degree
Source: U.S. Bureau of Labor Statistics
Career Intelligence Metrics
Automation Risk Assessment
Low RiskWork-Life Balance Score
6.2/10Personality Fit (RIASEC Profile)
4.2
Realistic
6.8
Investigative
4.4
Artistic
7.8
Social
8.6
Enterprising
7.4
Conventional
Powered by O*NET Career Profiling
Personality Match: The higher the score (out of 10), the better this career matches that personality type. People with similar interests and work styles tend to be most satisfied in careers that match their personality profile.
Top Skills
Analytical skills
Communication skills
Computer skills
Customer-service skills
Interpersonal skills
Leadership skills
Organizational skills
Strengths
- High Demand
- Flexible Work
- Continuous Learning
Challenges
- Burnout Risk
- Rapid Technological Change
Median Salary Comparison
Employment projection (2024–2034)
Geographic Employment & Wage Analysis
BLS OEWS Data Updated 2024-05States with Highest Employment
- California 108,120
- Texas 76,980
- Florida 37,060
- New York 35,160
- Illinois 31,160
- Ohio 20,320
- Pennsylvania 19,850
- Georgia 18,110
- New Jersey 18,110
- North Carolina 18,020
BLS OEWS data (2024-05)
Regional Wage Variations
-
California -4%$132,440
-
Texas -4%$132,250
-
Florida -8%$126,410
-
New York +55%$214,350
-
Illinois 3%$142,170
-
Ohio -6%$130,210
-
Pennsylvania -7%$128,640
-
Georgia +8%$149,570
-
New Jersey +24%$171,490
-
North Carolina -2%$134,860
BLS OEWS state wage data
Top Metropolitan Areas
New York-Newark-Jersey City
Employment: High
Growth: +3.2%
Los Angeles-Long Beach
Employment: High
Growth: +2.8%
Chicago-Naperville-Elgin
Employment: Medium
Growth: +1.5%
Dallas-Fort Worth
Employment: Medium
Growth: +4.1%
San Francisco-Oakland
Employment: High
Growth: +2.3%
Based on BLS metropolitan area data
Industries with Highest Concentrations
Finance and insurance
85%
Professional, scientific, and technical services
70%
Manufacturing
55%
Regional Job Market Outlook
Strong
West Coast
Stable
Northeast
Growing
South